UI / UX Design
Excelerate branding
Bridging the gap between students and companies
Year :
2023
Role :
Design Lead
Client :
Excelerate
Project Duration :
10 weeks
INTRO
To bridge the gap between students and businesses, I designed a new website for Excelerate focused on user-centered solutions.
The process involved multiple design iterations and collaborative workshops, leading to the successful launch of the website in September 2024.
PROBLEM
One major challenge was retaining all functionalities of Excelerate's existing website while adding new features and a fresh visual identity. The site has over 25 pages, including sections for job searching, matching, and study discounts. Some key challenges included:
Get users to create a account: On Excelerate's former website, there was a lack of nudging users into creating a account on their SaaS platform.
Complex tasks made simple: The website was meant to contain parts that mostly correlates with job searching platforms, where users can find thesis projects, student jobs, internships and graduate programs.
APPROACH
Excelerate required more features on their new website than on the previous one, prompting me to approach the project in several ways:
Design Workshops: I conducted small design workshops with Excelerate colleagues to discuss desired features and the visual profile.
Design Iterations: I initiated multiple design iterations from the start for each page, ensuring consensus across all areas of the company.
Summary :
In conclusion, the Excelerate website redesign successfully enhanced functionality and introduced a fresh visual identity. By collaborating with stakeholders and iterating on designs, the platform now offers a more comprehensive user experience, simplifying job search tasks and encouraging account creation. Key features, like company branding profiles, received positive feedback, aligning with recruitment goals and positioning Excelerate as a leading resource for students and graduates.
UI / UX Design
Excelerate branding
Bridging the gap between students and companies
Year :
2023
Role :
Design Lead
Client :
Excelerate
Project Duration :
10 weeks
INTRO
To bridge the gap between students and businesses, I designed a new website for Excelerate focused on user-centered solutions.
The process involved multiple design iterations and collaborative workshops, leading to the successful launch of the website in September 2024.
PROBLEM
One major challenge was retaining all functionalities of Excelerate's existing website while adding new features and a fresh visual identity. The site has over 25 pages, including sections for job searching, matching, and study discounts. Some key challenges included:
Get users to create a account: On Excelerate's former website, there was a lack of nudging users into creating a account on their SaaS platform.
Complex tasks made simple: The website was meant to contain parts that mostly correlates with job searching platforms, where users can find thesis projects, student jobs, internships and graduate programs.
APPROACH
Excelerate required more features on their new website than on the previous one, prompting me to approach the project in several ways:
Design Workshops: I conducted small design workshops with Excelerate colleagues to discuss desired features and the visual profile.
Design Iterations: I initiated multiple design iterations from the start for each page, ensuring consensus across all areas of the company.
Summary :
In conclusion, the Excelerate website redesign successfully enhanced functionality and introduced a fresh visual identity. By collaborating with stakeholders and iterating on designs, the platform now offers a more comprehensive user experience, simplifying job search tasks and encouraging account creation. Key features, like company branding profiles, received positive feedback, aligning with recruitment goals and positioning Excelerate as a leading resource for students and graduates.
UI / UX Design
Excelerate branding
Bridging the gap between students and companies
Year :
2023
Role :
Design Lead
Client :
Excelerate
Project Duration :
10 weeks
INTRO
To bridge the gap between students and businesses, I designed a new website for Excelerate focused on user-centered solutions.
The process involved multiple design iterations and collaborative workshops, leading to the successful launch of the website in September 2024.
PROBLEM
One major challenge was retaining all functionalities of Excelerate's existing website while adding new features and a fresh visual identity. The site has over 25 pages, including sections for job searching, matching, and study discounts. Some key challenges included:
Get users to create a account: On Excelerate's former website, there was a lack of nudging users into creating a account on their SaaS platform.
Complex tasks made simple: The website was meant to contain parts that mostly correlates with job searching platforms, where users can find thesis projects, student jobs, internships and graduate programs.
APPROACH
Excelerate required more features on their new website than on the previous one, prompting me to approach the project in several ways:
Design Workshops: I conducted small design workshops with Excelerate colleagues to discuss desired features and the visual profile.
Design Iterations: I initiated multiple design iterations from the start for each page, ensuring consensus across all areas of the company.
Summary :
In conclusion, the Excelerate website redesign successfully enhanced functionality and introduced a fresh visual identity. By collaborating with stakeholders and iterating on designs, the platform now offers a more comprehensive user experience, simplifying job search tasks and encouraging account creation. Key features, like company branding profiles, received positive feedback, aligning with recruitment goals and positioning Excelerate as a leading resource for students and graduates.